Little fact for you, did you know that as of 2023, over 90% of social media users watch videos on their smartphones? This stat from Statista highlights just how much mobile devices influence video consumption today. When it comes to Vertical vs Horizontal Video, choosing the right format can make all the difference in grabbing your audience’s attention and keeping them engaged.
This blog post will walk you through the pros and cons of vertical and horizontal video formats, helping you decide which one is the best fit for your next project.
When it comes to creating video content, one of the biggest decisions you need to make is whether to shoot in vertical or horizontal format. With social media platforms and viewing habits evolving, understanding the pros and cons of both formats can help you create videos that truly resonate with your audience. At Luma 3 Productions, we specialize in video production, aerial photography, and tape digitizing in Wilmington, NC, and we’ve worked with both vertical and horizontal video formats across a variety of projects in different platforms. Vertical video seems like it’s her to stay. So let’s break it down!
Vertical vs Horizontal Video: Which One Works Best?
The answer depends on your audience, platform, and the message you want to convey. Below, we’ll explore the benefits and challenges of each format so you can make an informed decision for your next project.
Pros of Vertical Video
- Optimized for Mobile Devices
Vertical video is a natural fit for smartphones, which are held vertically most of the time. This format makes it easy for viewers to engage with your content without rotating their device. Today, it seems that a lot of people shoot video by holding their phone vertically, so it makes sense to provide content in a 9:16 aspect.
- Perfect for Social Media
Platforms like Instagram, TikTok, and YouTube Shorts prioritize vertical video. If your goal is to reach audiences on these platforms, vertical is the way to go. HERE is a blog
explaining the power of video used on Social Media to grow your brand (in this case a travel brand).
- Captures Attention Quickly
Vertical videos often feel more personal and immediate, drawing viewers into the action with a more intimate feel. It aligns with how people naturally hold their phones, filling the entire screen and feeling like a more direct, one-on-one interaction, making them feel closer to the content they are watching.
Cons of Vertical Video
- Limited Visual Space
Vertical formats can restrict the amount of visual information you can fit into the frame, making it challenging for wide or group shots.
- Less Versatile
Outside of social media, vertical videos are less compatible with traditional viewing platforms like TVs, movies, YouTube, and even how our eyes view everything for the most part. I know, the human eye uses both horizontal and vertical, but is sees slightly less vertically.
- Editing Challenges
Repurposing vertical footage for horizontal platforms can be tricky and may require creative cropping or re-editing. I sometimes like to duplicate the video layer, scale the bottom layer to fit the screen, lower the opacity and add a blur. See the picture below.
Pros of Horizontal Video
- Widescreen Appeal
Horizontal video mimics our natural field of vision, making it ideal for storytelling, documentaries, and cinematic experiences.
- Universal Compatibility
This format works well on TVs, YouTube, and websites, offering a versatile option for various platforms.
- Better for Details
Wide shots, landscapes, and group scenes shine in horizontal videos, giving you more room to play with composition.
Cons of Horizontal Video
- Not Mobile-Friendly
On mobile platforms, horizontal videos often appear smaller unless the viewer rotates their device, which can deter engagement. Me personally, I like to watch videos this way. - May Feel Less Engaging
Horizontal videos can sometimes lack the immediacy and intimacy that vertical videos bring to personal or casual content. This is what I have been told.
When to Choose Vertical vs Horizontal Video
Vertical Video: Best For…
- Instagram Stories, TikTok, and Reels
- YouTube Shorts
- Some video can actually benefit from having that extra space above and below • Mobile-first audiences
Horizontal Video: Best For…
- YouTube and TV broadcasts
- Long-form storytelling
- Scenic or detailed shots
- Movies/Cinema
How Luma 3 Productions Can Help
At Luma 3 Productions, we specialize in creating high-quality video content tailored to your needs. Whether your goal in to promote a product, enhance a brand, or a how to video, we can help. HERE is another blog about Video in Wilmington, NC.
If you’re interested in learning about photography as a hobby, here is a blog to read HERE.
FAQs About Vertical vs Horizontal Video
Which is better: vertical or horizontal video?
It depends on your audience and platform. Vertical video is better for social media and mobile viewers, while horizontal video is ideal for cinematic or detailed shots.
Can I shoot one video and use it for both formats?
Yes, but it requires planning. You can shoot in a high resolution and crop for each format during editing. I have done this many times. Like I said, you need to plan this in advance and keep all the action in the middle of the frame. Enable rule of thirds guides to help with this.
What platforms prioritize vertical video?
Platforms like TikTok, Instagram Stories, Facebook Stories, and Snapchat are optimized for vertical video.
How can I decide which format to use?
Consider your audience, the platform, and the story you want to tell. For mobile-first audiences, go vertical. For cinematic content, go horizontal.
How does Luma 3 Productions approach video production?
We start by understanding your goals, audience, and preferred platforms. Our team works closely with you to create engaging, high-quality videos that align with your vision.
Does Luma 3 Productions offer video production in Wilmington, NC?
Yes! We proudly serve Wilmington, NC, and Northern Virginia, offering everything from video production to aerial photography and real estate videography.
Final Thoughts
The pros and cons of vertical and horizontal video largely depend on your goals and audience. By understanding the strengths of each format, you can choose the one that best suits your project’s needs. If you’re looking for expert video production, reach out to Luma 3 Productions today—we’re here to bring your vision to life!
If you’re interested in reading other blogs about video in general, you can click HERE.
