Luxury trends are shifting as people become more self-aware and eco-conscious 

BY: JAMES HALE  Luxury. It’s a phrase that, for many, conjures images of extravagance: Growling sports cars, champagne in hot tubs, caviar, and priceless jewelry all spring to mind. For centuries, the basic concept of what luxury is has remained…

Millennial travel: Millennials are the first generation to be defined by traveling

BY: JACQUELINE KEHOE A couple months ago, one of my best friends and my boyfriend (separately, of course) booked trips out West. He was going to Seattle for work; she was off to Portland. For some reason I lost it. I…

Watch these parents get high with their kids for the very first time

BY: JESSICA BEUKER  Marijuana has been stirring up controversy for over a decade, yet it still remains one of the most talked about issues today. While most millennials have jumped on the ol’ weed bandwagon, it might come as more…

Move over millennials, these are the defining characteristics of the new generation – Generation Z

BY: QUENTIN STUCKEY It makes perfect sense that the Millennial generation is on everyone’s mind; after all, Millennials are the adult population currently responsible for shaping the global and cultural landscape. This generation is constantly being analyzed, probed, loved and hated…

The Adulting School is opening soon – and people are both excited and pissed off

BY: JESSICA BEUKER  I can vividly remember my first week of university residence. Well, the parts that weren’t seeped in vodka and jagger bombs anyway. Our floor had one laundry machine, which was operated by our student cards. One evening…

Millennials have all the right conditions to keep exploring the universe

BY: PAOLO JOVENTINO I will always remember my first battle with existential crisis. In grade seven, I developed what I believed to be anxiety, and once I began to ask the real questions, I discovered it was. What I first…

Millennials are forgoing the security net to invest their money in rich experiences

By: Jocelyn Schwalm Millennials are a generation consumed by their passions, actively looking for fulfillment in their lives.  Defined as the cohort born between 1982-2004, millennials are the 20-somethings that are targeted as the key demographic for marketing agencies. Being raised into a culture that is set on turning likes…

Why embracing a lack of control will empower and liberate you

BY: ROB HOFFMAN We score high on IQ tests. We demand equity and acceptance. Millennials are a generation of high ambitions and higher expectations. Yet depression is on track to becoming the world’s second most debilitating condition in the next…

Are millennials pieces of shit or saviours of the world?

BY: JESSICA BEUKER Generation Xers and baby boomers have, for some time, drawn the millennial caricature. Its features become embellished by stuffy editorials and “studies” done by companies who hold more money than they do credibility. The millennial generation is…

Millennials are using their spending power to force Wall Street to become sustainable or die

BY: TYLER FYFE This generation is twice as likely to buy from companies who choose to positively impact society than from companies whose spines develop scoliosis as they bow to The Dollar. According to two separate studies, Millennials are more…

Travel is easier than ever for millennials but what that means is harder to decipher

BY: REGAN MCNEILL  How many people have heard about their parents’ backpacking through Europe and accidentally eating cow brains for dinner? To my surprise these things actually happened to my mother the nurse (she is cooler than I thought). But…