10 photos compare the environmental cost of mining to the tiny amount of product it yields

BY: JOHN DILLON Photos: Dillon Marsh You might think twice before falling victim to the famous De Beers Ad Campaign and proposing to your lover with an opulent diamond ring after seeing the massive amounts of landmass they have removed…

This state park lets travellers search for hidden diamonds and keep what they find

BY: MATTHEW CHIN Combing through a sandy beach with a metal detector for a rare find in the ground can often become a tedious pursuit. However, finding something valuable is closer than you think: in a stretch of what was…

The brilliant marketing campaign that turned diamonds into a precious stone

BY: ALEKSANDRA TARABIC In today’s fast-paced world, offering uncertainties to even the luckiest, finding the reassuring promise of forever has become as rare and as valuable as a radiant diamond. Diamonds, a precious stone, offer many that promise of “forever”…

This company will turn your loved one’s corpse into a diamond after they die

BY: DANIEL KORN My uncle had this dog, a King Charles cavalier spaniel, who died when I was a kid. The next time we visited him at his house in Ottawa, my mom noticed he had this urn on his…