James Rawson’s artwork found no inspiration in the ordinarily beautiful Norfolk countryside he grew up in; instead he turned to the advertisement-saturated landscape of popular culture to feed his artistic drive.
His work blurs the boundaries between collage and painting, by taking images that have become embedded in our consumer-driven society and combining them in a kaleidoscopic way that disturbs our sense of reality. He inspires confusion in the way we perceive the everyday culture we swim in.
Overconsumption, greed, inequality, fast food and hyper-sexualized marketing tactics are themes that weave throughout his work; they look you dead in the eye and scream in your fucking face.
“perhaps you don’t like what you see, the bawdy reality, the cheap thrill, the constant accumulation of sweet things, processed things, plastic things, unnatural things: but it doesn’t take away from the fact it’s the truth.” Says Rawson
James’ work addresses some of the most important issues of the last 50 years; advertising has become omnipresent. TV is the drug of the nation. In his work there is no room for prevarication, so if you don’t like it, suck it.