Everyone knows that the first weeks of having a puppy are the most glamorous. These are the moments when the puppy is at “peak-cuteness”, when complete strangers will barrage you with compliments and even piss on the kitchen floor can’t shake your unconditional love.
Having a puppy is similar to the honeymoon stage in a marriage—excitement acts as a blinder to anything that might stop you from smiling.
But what happens when “peak-cuteness” ends?
Well, now it doesn’t have to. PuppySwap, is the world’s first puppy subscription service, so when your furry-friend becomes tiresome or passes the threshold of adorability, simply browse through the catalogue of available breeds and trade your boring or burdensome dog for a newer, cuter model.
PuppySwap is the new campaign released by the Toronto Humane Society to raise awareness against pet abandonment. While the idea of swapping puppies via an app might downright disgust you, many pet owners don’t take the lifetime commitment in raising a pet seriously.
According to a 2013 statistic report released by the Canadian Federation of Humane Societies, shelters in Canada took in 46,000 dogs and 103,000 cats. Of those, owners surrendered 34% of dogs and 49% were found as strays.
This led to 8,000 dogs and 38,000 cats being euthanized that year alone.
While PuppySwap may seem like a morally fucked (but intentionally ironic) concept, the fact is that shelters take in more than 180,000 animals each year, but only re-home about 60% of them.
When you buy a pet, like saying “I do” in a marriage, you are making a lifetime commitment. Don’t selfishly seek a divorce when that commitment becomes inconvenient.