Recently Kylie and Kendall Jenner were in the news for superimposing their Instagram pictures over iconic photos of Tupac and Biggie on t-shirts. Although the idea was very stupid it definitely got me thinking about why they felt they could get…
The non-browning apple sets out to change consumers’ minds about GMOs
BY: RHIANN MOORE The Arctic apple has been trotted out as a game changer in the misunderstood and massively hated GMO market. Canadian company, Okanagan Specialty Fruits, has spent years developing a non-browning apple with biotech firm Intrexon. The idea…
The brilliant marketing campaign that turned diamonds into a precious stone
BY: ALEKSANDRA TARABIC In today’s fast-paced world, offering uncertainties to even the luckiest, finding the reassuring promise of forever has become as rare and as valuable as a radiant diamond. Diamonds, a precious stone, offer many that promise of “forever”…