Celebrity endorsements: stop buying the shit that famous people are selling you

Recently Kylie and Kendall Jenner were in the news for superimposing their Instagram pictures over iconic photos of Tupac and Biggie on t-shirts. Although the idea was very stupid it definitely got me thinking about why they felt they could get…

The non-browning apple sets out to change consumers’ minds about GMOs

BY: RHIANN MOORE The Arctic apple has been trotted out as a game changer in the misunderstood and massively hated GMO market. Canadian company, Okanagan Specialty Fruits, has spent years developing a non-browning apple with biotech firm Intrexon. The idea…

These exciting freelance careers can be your escape from the gruelling 9-5 life

BY: JILL PHILLIPS Freelancing is changing the game of how people work. Rather than accepting that a typical desk job is all there is, freelancing allows you to take back control of your life and your passion. Whether you’re looking…

The brilliant marketing campaign that turned diamonds into a precious stone

BY: ALEKSANDRA TARABIC In today’s fast-paced world, offering uncertainties to even the luckiest, finding the reassuring promise of forever has become as rare and as valuable as a radiant diamond. Diamonds, a precious stone, offer many that promise of “forever”…