NEW YORK, NY – JUNE 10: Gabrielle Ortiz holds her electronic cigarette at Vape New York, an electronic cigarette store on June 10, 2013 in New York City. Electronic cigarettes, or e-cigarettes, are battery powered devices that vaporizes a nicotine laced liquid solution into an aerosol mist which simulates the act of tobacco smoking. E-cigarettes are attracting major investors as their popularity increases and the market for traditional cigarettes continues to shrink. On Monday it was announced that Sean Parker will be investing $75 million in a leading maker of electronic cigarettes. (Photo by Spencer Platt/Getty Images)